How do I make the most of my gift card programme?

If this is your first time ordering gift cards then here are some handy tips that will help your business make the most from your gift card service.

 

 

  • Promote your cards everywhere - Place your gift cards front and centre on your counter, advertise them in your window, offer them on your website, mention them on your blog and post it in your social media profiles. In short, make sure customers know you have a gift card and know all the ways they can buy it.
  • Make Gift Cards truly worth giving - Don’t just plonk the plastic on the counter and expect shoppers to do all the work. Give your customers a free envelope or gift card holder with the purchase of a card. If the card is for an occasion or birthday, then offer to wrap it or present it with a ribbon.
  • Reward your loyal customers - You don’t need an official loyalty program to thank your best customers. Reward frequent shoppers with gift cards when they reach a spending threshold, send a gift card in the mail to a big spender you haven’t seen for a while or email a bonus egift card to customers who send gift cards the day before Christmas.
  • Create ‘buy one, get one free’ offers -These offers are great around holiday times. Give a customer a free £10 gift card when a £100 gift card is purchased. If the person buying the gift card buys it solely for the purpose of getting the extra £10 in spending power, then that’s even better.
  • Push post-holiday shopping - Gift Card redemption during this time can boost what is usually thought to be a quiet time for sales. So, offer customers incentives to come back and spend their gift cards during a ‘Gift Card Weekend’ promotional time.
  • Give cards instead of cash - When a customer returns merchandise with or without a receipt, offer a gift card in exchange. The money stays in your store and the shopper is encouraged to find something else to buy.
  • Reward employees with Gift Cards - Instead of buying incentive products (e.g. trophies, logo t-shirts, mugs), why not reward top salespeople and other star performers with gift cards? Not only does the money come back to your business, but employees get the opportunity to act like customers and you may get valuable feedback in the process.

 

  • Donate cards to fundraisers - When schools and charitable organisations ask for fundraiser donations, offer gift cards instead of merchandise or full-value services. You’ll reach more potential customers and don’t have to give away merchandise that might not be appreciated

 

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